Consumer Brands

Consumer Brands

RPM’s consumer brands are primarily marketed in North America, but have a growing presence in the United Kingdom and Europe. Sold through home improvement centers, mass merchants, hardware stores, paint stores and craft shops, these brands can be found on almost every garage or basement shelf in the U.S. and Canada.

Product Categories

  • Small-Project Paints & Coatings
  • Primer-Sealers
  • Specialty Paints
  • Caulks & Sealants
  • Hobby & Craft Products
  • Wood Stains & Finishes
  • Rust-Preventative Paints
  • Wallcovering Preparation & Removal Products
  • Garage & Basement Floor Coatings
  • Deck and Driveway Coatings
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Market Leadership

  • Rust-Oleum: No. 1 brand recognition and market share position in the U.S. and Canada in the rust-preventative, decorative, specialty and professional segments of the small-project paint category 
  • DAP: No. 1 brand recognition and market share position in the U.S. and Canada in the caulk and sealant residential market 
  • Varathane: No. 1 market position in Canada and No. 2 in the U.S. offering interior wood stains, finishes, wood repair and maintenance products 
  • Zinsser: A leader in brand recognition and market share position in the U.S. market for specialty primers and sealers and wallcovering sundries

*Rankings based on market share

 

Rust-Oleum
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