RPM boasts a diverse portfolio with hundreds of brand-name products, many of which hold the leadership position for market share and sales in the markets they serve. From homes and workplaces, to infrastructure and precious landmarks, these leading brands are trusted by consumers and professionals around the world to beautify, improve and protect.
RPM’s brand leadership affords its operating companies a number of competitive advantages—from the ability to command premium pricing and shorten sales cycles, to the opportunity to gain repeat purchases due to brand loyalty. These benefits are what make brand leadership a key element of RPM’s growth strategy across its four reportable operating segments.